COLLECTOR INFORMATION
MAGAZINE ADS- CAMPBELL
SOUP
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| CAMPBELL SOUP ADS YEAR SELECTIONS |
| 1906 | 1908 | 1912 | 1913 | 1914 | 1915 | 1916 | 1917 | 1918 | 1919 |
| 1920 | 1921 | 1922 | 1923 | 1924 | 1925 | 1926 | 1927 | 1928 | 1929 |
| KEY TO CAMPBELL SOUP AD PRESENTATIONS: |
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| THE CAMPBELL SOUP STORY |
Campbell Soup, a national icon,
was first organized in 1869 by a fruit merchant named Joseph
Campbell and an icebox manufacturer named Abraham Anderson and was
called the Joseph A Campbell Preserve Company. The new
company's first products were canned tomatoes, vegetables, jellies,
soups, condiments, and minced meats produced in a plant in Camden,
New Jersey.
A gold medallion for excellence was won for the company's soup at the Paris Exposition in 1900 and the medallion is still featured on the cans labels. In 1922, the company formally adopted "Soup as its middle name. The Franco-American Food Company was acquired in 1915, and Campbell Vegetable Beef Soup was introduced in 1918 Cream of Mushroom and Chicken Noodle Soups were introduced in 1934. Almost one million miles of noodles are used un Campbell's Chicken Noodle Soup's production currently. In 1937, Campbell introduced Vegetarian Vegetable Soup, and in 1938, Campbell's Tomato Juice hit the store shelves. 1947 saw the advent of Campbell's Cream of Chicken Soup, and in the following year V8 Juice was obtained in a buy-out. The company went public in 1954 with one class of common stock issued through the New York Stock Exchange. In 1990, a milestone was reached with the production of the 20 billionth can of Campbell's Condensed Tomato Soup. By 1994, Americans purchased more than 70 cans of Campbell's Soup every second, and Worldwide, more than 100 cans per second were bought. |
| CAMPBELL SOUP ADVERTISING |
| The Campbell Soup Company has from
its beginnings been one of the most prolific advertisers of all
times. Around 1904, the first magazine print ad in Good
Housekeeping boasted 21 varieties of soups. 16 million cans of
Campbell's Soup were sold in 1904.
When Campbell advertises in magazines, they insist that its ads be "the first advertisement following said text, on a right hand page facing a full page of text," and the strategy seems to have worked admirably. Color advertisements made a debut in leading magazines in 1926, and during 1931 radio advertisements were begun.
TV commercial ads were added to the mix in the 1950's with celebrities from Ronald Reagan and Johnny Carson to Jimmy Stewart, Orson Welles, Helen Hayes, Donna Reed, Robin Leach, George Burns, and Gracie Allen have served as spokespeople for various Campbell products. |
| THE CAMPBELL KIDS |
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In 1904, the cherubic Campbell Kids were born when a Philadelphia illustrator named Grace Wiederseim sketched them for a series of trolley car advertisements. |
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In most of the advertisements by Campbell Soup until the late 1940's, "The Kids" along with a four line poem promoting a favorite soup, appeared faithfully in the advertising media. |
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| The "Campbell Kids"
became hugely popular and were eventually reproduced as postcards,
lapel buttons, and various other collectible pieces. Originally
posed as little boys and girls playing children’s games, the
Campbell Kids matured over time and begin performing more
traditional adult tasks such as climbing a fireman’s ladder and
delivering ice.
Dolls of Campbell Kids were offered in1910 as promotional items and were a hit. Through the years, the dolls have become popular collectors' items In the 1950’s, Campbell introduced TV commercials featuring the "Kids". Promotions including the "Campbell Kids" were ended in 1958, until 1990 when a new television commercial featured the "Campbell Kids" dancing to a rap song about the benefits of Campbell Soup. |
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