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COCA-COLA ADS for 1904
c883.jpg (60758 bytes)        
Coca-Cola        
         
6 18 1904 1
       
       
       
       
COCA-COLA ADS for 1905
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Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola
         
1905 198
5   1905 200
7 1 1905 201
8 26 1905 202
    1905 203
COCA-COLA ADS for 1906
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Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola
         
7   1906 1
8   1906 2
7   1906 3
6   1906 4
9   1906 5
COLLECTOR BULLET
 1906- 1  Coca Cola 5c   Sold at all Founts Carbonated in Bottles   Is a Delicious Beverage   Delightful  In Harmony with the Spirit of all Outings (B)
1906- 3  Coca Cola 5c   Sold at all Founts   Carbonated in Bottles   Adds a Refreshing Relish to Every Form of Exercise (B)
COCA-COLA ADS for 1907
c205.jpg (52597 bytes)    
Coca-Cola Coca-Cola Coca-Cola    
Good Housekeeping Christian Herald Christian Herald    
7   1907 1
6 12 1907 2
6 5 1907 3
       
       
COLLECTOR BULLET
 1907- 1  From the Realm of Fancy to Reality (T)   Drink Coca Cola   The Satisfying Beverage   Delicious  and Refreshing Thirst Quenching (M)   Coca Cola 5c   Sold Everywhere (B)
COCA-COLA ADS for 1908
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Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola
  Literary Digest The Home Magazine Woman's Home Companion Life
7   1908 30
9 12 1908 31
    1908 32
6   1908 33
7 16 1908 34
COLLECTOR BULLET
 1908- 1  Everywhere (T)   Fagged? Follow the Arrow   Buy yourself 5c worth of the most delicious invigorating, refreshing beverage that ever pleased your palate or put starch in your tired body (M)   Coca Cola will quench your thirst, relax your strained nerves, stop the pounding in your head, and fill you with renewed energy, a liquid food for brain, body and nerves (B)
COCA-COLA ADS for 1909
c207.jpg (37489 bytes) c208.jpg (38955 bytes) c210.jpg (51919 bytes)  
Coca-Cola Coca-Cola Coca-Cola Coca-Cola  
  National Monthly   System  
    1909 1
    1909 2
    1909 3
7   1909 4
       
COLLECTOR BULLET
 1909- 1  Hot Sun... Much Thirst (T)  Now be careful. Too much liquid is bad... too little is worse.  Don't fill up on ice water... anyway, the more you drink, the more you want.   Drink Coca Cola.  One glass satisfies.  It has the wetness... a vim, dash and sparkle that delights parched palates and refreshes tired bodies and brains (M)   Delicious.. Refreshing.. Thirst Quenching.   5c Everywhere.  The Coca Cola Company.  Atlanta, GA  Whenever you see an arrow, think of Coca Cola.  Send for our interesting booklet, "The Truth about Coca Cola" (B)
COLLECTOR BULLET
 1909- 2  Here's to your good health and pleasure  Come... Follow the Arrow 'til you join the merry throng of palate pleased men and women who have quit seeking the one best beverage because they have found it... (M)   Coca Cola   Real satisfaction in every glass... snap and sparkle... vim and go.  Quenches the thirst... Cools like a breeze.   Delicious.. Refreshing.. Thirst Quenching   Whenever you see an arrow, think of Coca Cola.  Delicious.. Refreshing.. Thirst Quenching.   5c Everywhere.  The Coca Cola Company.  Atlanta, GA  Whenever you see an arrow, think of Coca Cola.  Send for our interesting booklet, "The Truth about Coca Cola" (B)
COLLECTOR BULLET
1909- 4  Sometime To-Day, you'll be about all in.  Feel as if you'd like to toss up the whole thing and just rest... but you can't.  When that time comes snatch a moment from your work... seek the nearest soda fountain and get a glass of delicious and refreshing (T)   Coca Cola (M)    It will relieve your fatigue, cool you off completely, calm your jangled nerves and quench the thirst.  Be sure to get the genuine.  Cooling... Refreshing Wholesome.  5c Everywhere.  Whenever you see an arrow, think of Coca Cola (B)
COCA-COLA ADS for 1910
c886.jpg (71844 bytes)  
Coca-Cola Coca-Cola Coca-Cola Coca-Cola  
The World's Work Hampton's Magazine The Review of Reviews Pictorial Review  
    1910 1
7   1910 2
6   1910 3
7   1910 5
       
COCA-COLA ADS for 1911
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Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola
The Literary Digest The Literary Digest The Delineator Pictorial Review Good Housekeeping Magazine
6 3 1911 2
8 19 1911 9
2   1911 4
7   1911 8
5   1911 1
COLLECTOR BULLET
1911- 1  Whenever (T)   Whenever you're hot, tired and thirsty.  Work, play or weather hot...brain tired or body weary... parched dry or just plain thirsty think of and drink Coca Cola (M)   It is delightfully cooling and refreshing... relieves fatigue of body, brain and nerves... not just wet and sweet, but vigorous and satisfying.  Delicious.. Refreshing.. Wholesome.   5c Everywhere.  The Coca Cola Company.  Atlanta, GA  Whenever you see an arrow, think of Coca Cola.  Send for our interesting booklet, "The Truth about Coca Cola" (B)
COLLECTOR BULLET
 1911- 2  Same as 1911- 1.  Small ad
COCA-COLA ADS for 1912
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Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola
  Literary Digest The Delineator Woman's Home Companion  
    1912  
4 20 1912 7
7   1912 8
6   1912 9
    1912  
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Coca-Cola Coca-Cola      
  Outlook      
    1912  
8 3 1912 12
       
       
       
COLLECTOR BULLET
 1912- 1  Coca Cola (T)   Pointed  No vagueness to this beverage... there's point to it; like its arrow  Coca Cola (M)   has a tang... a bright liveliness... a thirst quenching deliciousness that points the way directly to satisfaction and drink enjoyment.  Delicious.. Refreshing.. Thirst Quenching  Demand the genuine... Refuse substitutes  The Coca Cola Company.  Atlanta, GA  Whenever you see an arrow, think of Coca Cola.  Send for our interesting booklet, "The Truth about Coca Cola" (B)
COLLECTOR BULLET
 1912- 2  Drink a glass of Coca Cola (T)   Hold it up... See how it sparkles and bubbles with life, it suggest joy and laughter.  Taste it... cooling, refreshing, delicious... overflowing with vim and snap (M)   Demand the genuine as made by Coca Cola  Atlanta GA  Free our new booklet telling of Coca Cola (??? word) at Chattanooga for the asking.   Mr Dealer:  The 1912 advertising campaign for Coca Cola is on... bigger and better and stronger than ever.  Regular, national demand for this delicious, refreshing and wholesome beverage plus additional demand stimulated by the advertising, equals more Coca Cola sales than ever for you this season.  Serve the genuine... serve it according to directions and your soda fountain will keep its friends. Be prepared.  Whenever you see an arrow think of Coca Cola (B)
COLLECTOR BULLET
 1912- 3  Hot... Tired... Thirsty !  Whenever you seat yourself at the fountain, one name inevitably comes to your mind   Coca Cola  The one best beverage to cool and refresh you.  Remember, Coca Cola is not only pure and wholesome but, (M)  Delicious.. Refreshing.. Thirst Quenching   Demand the genuine as made by Coca Cola  Atlanta GA  Free our new booklet telling of Coca Cola (??? word) at Chattanooga for the asking (B)
COLLECTOR BULLET
 1912- 4  Satisfies  There never was a thirst that Coca Cola couldn't satisfy.  It goes, straight as an arrow, to the dry spot... and saturates it (T)  And besides this Coca Cola satisfies to a T the call for something purely delicious and deliciously pure... and wholesome (M)    Delicious.. Refreshing.. Thirst Quenching  Demand the genuine as made by Coca Cola  Atlanta GA  Free our new booklet telling of Coca Cola (??? word) at Chattanooga for the asking   Whenever you see an arrow think of Coca Cola (B)
COCA-COLA ADS for 1913
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Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola
The System The Ladies World The Review of Reviews American Sunday Monthly Magazine American Medicine
7   1913 4
    1913 5
9   1913 3
    1913 8
6   1913 2
COLLECTOR BULLET
 1913-1 Here's What You Want (T)   Coca Cola (M)   One glance at a glass of it cheers... one taste delights...one swallow refreshes... one glass thirst-quenches.  The best beverage for anyone, anywhere.   Delicious.. Refreshing.. Thirst Quenching   Demand the genuine... Refuse substitutes   Send for free booklet   Whenever you see an arrow think of Coca Cola  The Coca Cola Company, Atlanta, GA (B)
COCA-COLA ADS for 1914
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Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola
  Pictorial Review The Delineator Pictorial Review The American Boy
    1914  
8   1914 6
6   1914 5
9   1914 3
7   1914 7
COLLECTOR BULLET
 1914-1 A man's drink... A woman's drink... Everybody's drink (T)   Coca Cola (M)   Vigorously good... and keenly delicious.  Thirst-quenching and refreshing.  The national beverage... and yours.  Demand the genuine by full name... Nicknames encourage substitutions.  Whenever you see an arrow think of Coca Cola  The Coca Cola Company, Atlanta, GA (B)
COCA-COLA ADS for 1915
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Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola
Literary Digest   The Independent American Motherhood  
6   1915 16
    1915 13
    1915 14
7   1915 11
7   1915 12
c564.jpg (39772 bytes)    
Coca-Cola Coca-Cola Coca-Cola    
The Blue Book Magazine American Motherhood The Delineator    
5   1915 15
8   1915 17
6   1915 18
       
       
COLLECTOR BULLET
 Drink   Because it is Delicious.. Refreshing.. Thirst Quenching   Note: This is the last year that the "Arrow" is used in the Ads.
COCA-COLA ADS for 1916
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Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola
The Independent   Pictorial Review    
8 7 1916 12
    1916 13
8   1916 14
    1916  
    1916  
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Coca-Cola Coca-Cola Coca-Cola Coca-Cola  
    Pictorial Review The Independent  
    1916  
    1916  
7   1916 17
7 3 1916 20
       
COCA-COLA ADS for 1917
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Coca-Cola Coca-Cola Coca-Cola Coca-Cola  
Southern Woman's Magazine Metropolitan Leslie's Weekly The Independent  
6   1917 15
6   1917 13
8 9 1917 18
    1917 12
       
COCA-COLA ADS for 1919
c566.jpg (26567 bytes)
Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola
Pictorial Review   McCall's Magazine The Farmer's Wife  
3   1919 18
    1919  
7   1919 13
8   1919 16
    1919  
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Coca-Cola        
         
    1919  
       
       
       
       
COCA-COLA ADS for 1920
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Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola
The Delineator The American Magazine   Pictorial Review McCall's Magazine
9   1920 18
    1920 27
    1920  
4   1920 24
5   1920 25
   
Coca-Cola Coca-Cola Coca-Cola    
The American Magazine Capper's Farm      
5   1920 19
9   1920 20
    1920 26
       
       
COLLECTOR BULLET- This appears the first year that the theme "Delicious and Refreshing" appears in Coca Cola ads.
COCA-COLA ADS for 1921
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Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola
The Delineator    The American Magazine The American Magazine The American Magazine
7   1921 14
    1921 12
8   1921 18
6   1921 17
5   1921 13
COCA-COLA ADS for 1922
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Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola
Saturday Evening Post Saturday Evening Post Saturday Evening Post Saturday Evening Post  
2 4 1922 19
6 24 1922 21
5 27 1922 18
5 27 1922 20
    1922  
c999.jpg (55034 bytes)        
Coca-Cola        
Saturday Evening Post        
8 19 1922 23
       
       
       
       
COLLECTOR BULLET- A "Patent D" Bottle appears in an ad from 1922.
COCA-COLA ADS for 1923
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Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola
Argosy Ladies Home Journal American Magazine Saturday Evening Post Saturday Evening Post
6 16 1923 15
12   1923 16
10   1923 17
6 16 1923 18
4 7 1923 9123245
COCA-COLA ADS for 1924
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Coca-Cola Coca-Cola      
Literary Digest Hearst's International      
2 23 1924 17
2   1924 18
       
       
       
COCA-COLA ADS for 1925
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Coca-Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola
American Magazine Literary Digest American Magazine Literary Digest Literary Digest
5   1925 14
5 2 1925 15
8   1925 16
4 4 1925 17
9 12 1925 18
c247.jpg (41622 bytes) c892.jpg (38336 bytes)  
Coca-Cola Coca-Cola Coca-Cola Coca-Cola  
Ladies Home Journal American Magazine   Literary Digest  
8   1925 19
6   1925 20
    1925 21
11 7 1925 22
       
COLLECTOR BULLET- "6 Million a Day" sales numbers appear in 1925

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