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COLLECTOR INFORMATION
PEPSI MAGAZINE ADS- PEPSI

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PEPSI-COLA JINGLES
 ? "A NICKEL DRINK-WORTH A DIME"
1909 - 1939  
1939 - 1950  
1953 - 1958  
1958 - 1961 "BE SOCIABLE. HAVE A PEPSI" Jingle was used from 1958 to 1961
1961 - 1963 "NOW IT'S PEPSI FOR THOSE WHO THINK YOUNG" Jingle was used from 1961 to 1963
1963 - 1967 "TASTE THAT BEATS THE OTHERS COLD. PEPSI POURS IT ON" Jingle was used from 1963 to 1967
1969 - 1973 "YOU'VE GOT A LOT TO LIVE. PEPSI'S GOT A LOT TO GIVE" Jingle was used from 1969 to 1973
1973 - 1975 "JOIN THE PEPSI PEOPLE. FEELIN' FREE" Jingle was used from 1973 to 1975
1976 - 1978 "HAVE A PEPSI DAY" Jingle was used from 1976 to 1978
1979 - 1981 "CATCH THAT PEPSI SPIRIT!" Jingle was used from 1979 to 1981
1981 - 1982 "PEPSI'S GOT YOUR TASTE FOR LIFE!" Jingle was used from 1981 to 1982
1983 - 1984 "PEPSI NOW! TAKE THE CHALLENGE!" Jingle was used from 1983 to 1984
1984 - 1991 "THE CHOICE OF A NEW GENERATION" Jingle was used from 1984 to 1991
1992- "GOTTA HAVE IT" Jingle was used from 1992 to 

 

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PEPSI Magazine Ads  (Click on ad outlined in Blue for enlargement)

COLLECTOR
BULLET

 "DELICIOUS & HEALTHFUL" Theme was used from 1909 to 1939
p40.jpg (50286 bytes)
Pepsi
         
11 26 1937  24
       
       
       
       
p41.jpg (68936 bytes) p42.jpg (74086 bytes)      
Pepsi Pepsi      
Romantic Story  Liberty      
1   1940  31
5 4 1940  32
       
       
       
c24.jpg (43829 bytes) p43.jpg (50285 bytes) p133.jpg (59824 bytes)    
Pepsi Pepsi Pepsi Pepsi Pepsi
Look Look Look    
7 15 1941  41
8 12 1941  42
    1941  43
       
       

COLLECTOR
BULLET

 The new bottle had the name Pepsi-Cola embossed in angled columns around the neck, and a paper label was applied to the neck and middle portion of the bottle. This bottle first began to appear around 1940, and was used until the switch to applied color label bottles was made in early 1947.
p1.jpg (26739 bytes) p2.jpg (32314 bytes) p3.jpg (28721 bytes) p44.jpg (33450 bytes) p45.jpg (27810 bytes)
Pepsi Pepsi Pepsi Pepsi Pepsi
Liberty Life Life Look Collier's 
6 27 1942 38
    1942 39
8 3 1942  40
8 11 1942  41
1 24 1942  42
p46.jpg (44329 bytes) p95.jpg (37048 bytes) 45421122.jpg (47079 bytes) 46421124.jpg (43771 bytes) 47421126.jpg (41467 bytes)
Pepsi Pepsi Pepsi Pepsi Pepsi
Liberty Life Look Look Look
2 7 1942 43
3   1942 44
12 1 1942  45
4 21 1942  46
6 16 1942  47
48421128.jpg (43649 bytes) 49421132.jpg (41115 bytes) 50421136.jpg (40326 bytes) 51421138.jpg (43303 bytes) 52421140.jpg (45228 bytes)
Pepsi Pepsi Pepsi Pepsi Pepsi
Look Look Look Life Life
9 8 1942 48
5 19 1942 49
11 3 1942 50 
7 6 1942 51 
2 2 1942 52 
p4.jpg (35432 bytes) p5.jpg (32251 bytes) p47.jpg (36172 bytes) p49.jpg (32012 bytes) p50.jpg (33439 bytes)
Pepsi Pepsi Pepsi Pepsi Pepsi
 Time Life Collier's Collier's Life
1 18 1943 38
    1943 39
10 2 1943 40 
12 25 1943 41 
9 6 1943 42 
p51.jpg (34432 bytes) p52.jpg (37255 bytes) p55.jpg (33748 bytes) p59.jpg (76332 bytes) p48.jpg (70901 bytes)
Pepsi Pepsi Pepsi Pepsi Pepsi
 Life Life Holland's Liberty Liberty
5 24 1943 43
3 1 1943 44
2   1943 45 
7 24 1943 46 
7 3 1943 47 
p60.jpg (102237 bytes) p135.jpg (79240 bytes) p134.jpg (85621 bytes) p57.jpg (27698 bytes) p58.jpg (28726 bytes)
Pepsi Pepsi Pepsi Pepsi Pepsi
 Liberty American Magazine American Magazine Holland's Holland's
10 16 1943 48
1   1943 49
2   1943 50 
3   1943 51 
8   1943 52 
p56.jpg (27236 bytes) p53.jpg (25712 bytes) p54.jpg (27723 bytes) 5643144.jpg (38774 bytes) 5743146.jpg (42730 bytes)
Pepsi Pepsi Pepsi Pepsi Pepsi
 Holland's Holland's Holland's Life Life
6   1943 53
7   1943 54
4   1943 55 
10 11 1943 56 
11 8 1943 57 
5843149.jpg (36719 bytes) 5943154.jpg (37601 bytes) 6043156.jpg (93522 bytes)
Pepsi Pepsi Pepsi
Life Life American Magazine     
8 16 1943 58
2 1 1943 59
4   1943  60
       
       
c25.jpg (43313 bytes) p6.jpg (43042 bytes) p61.jpg (28289 bytes) p62.jpg (32850 bytes) 8144207.jpg (70749 bytes)
Pepsi Pepsi Pepsi Pepsi Pepsi
Time Time Collier's Collier's Collier's
9 25 1944 77
5 8 1944 78
2 5 1944  79
4 1 1944  80
5 27 1944  81
8244209.jpg (47959 bytes) 8344210.jpg (50068 bytes) 8444212.jpg (47544 bytes) 8544214.jpg (84644 bytes) 8644216.jpg (69389 bytes)
Pepsi Pepsi Pepsi Pepsi Pepsi
Collier's Collier's Collier's Time Esquire
7 22 1944 82
11 11 1944 83
3 4 1944  84
1 17 1944  85
3   1944 86

COLLECTOR
BULLET

 A colon ("double dot") was placed between the name "Pepsi" and "Cola" until 1951 when a period or "single dot" logo came into existence.
p63.jpg (40303 bytes) p64.jpg (38164 bytes) p96.jpg (31605 bytes) p65.jpg (25256 bytes) 3645440.jpg (51293 bytes)
Pepsi Pepsi Pepsi Pepsi Pepsi
Life Life Collier's Life
7 9 1945 32
7 18 1945 33
4   1945 34
12 8 1945 35
8 6 1945 36
3745444.jpg (36289 bytes) 3845447.jpg (38371 bytes) 3945449.jpg (33732 bytes) 4045450.jpg (50339 bytes) 4145452.jpg (40250 bytes)
Pepsi Pepsi Pepsi Pepsi Pepsi
Collier's Collier's Collier's Collier's Collier's
7 21 1945 37
1 6 1945 38
8 18 1945 39
11 10 1945 40
6 23 1945 41
c26.jpg (24779 bytes) c98.jpg (97083 bytes) p7.jpg (34322 bytes) p67.jpg (40962 bytes) p68.jpg (28200 bytes)
Pepsi Pepsi Pepsi Pepsi Pepsi
Collier's Life Life Life Collier's
4 13 1946 124
    1946 125
5 20 1946 126
8 12 1946 127
8 17 1946 128
p69.jpg (30031 bytes) p70.jpg (32568 bytes) p71.jpg (66798 bytes) p136.jpg (89206 bytes) p137.jpg (96086 bytes)
Pepsi Pepsi Pepsi Pepsi Pepsi
Look Look Liberty Time Time
3 19 1946 129
6 11 1946 130
1 26 1946 131
11 18 1946 132
6 3 1946 133
134461108.jpg (89030 bytes) 135461112.jpg (81515 bytes) 136461114.jpg (42607 bytes) 137461116.jpg (41145 bytes)
Pepsi Pepsi Pepsi Pepsi
Esquire Esquire Look Collier's
5   1946 134
8   1946 135
12 24 1946 136
2 2 1946 137
       
p73.jpg (95217 bytes) p74.jpg (93835 bytes) p72.jpg (26861 bytes) p97.jpg (29115 bytes) p138.jpg (77070 bytes)
Pepsi Pepsi Pepsi Pepsi Pepsi
Life Collier's Collier's  Time
    1947 84
10 20 1947 85
11 1 1947 86
11 15 1947 87
6 9 1947 88
p75.jpg (58491 bytes) p76.jpg (33457 bytes) 91471144.jpg (28823 bytes) 92471146.jpg (37209 bytes) 93471151.jpg (40414 bytes)
Pepsi Pepsi Pepsi Pepsi Pepsi
Life Life Collier's Collier's Collier's
5 5 1947 89
5 5 1947 90
7 26 1947 91
4 5 1947 92
1 11 1947 93
94471153.jpg (106284 bytes) 95471155.jpg (99255 bytes)
Pepsi Pepsi
Collier's Collier's
5 3 1947 94
8 30 1947 95
       
       
       

COLLECTOR
 BULLETIN

 "TWICE AS MUCH FOR A NICKEL" Theme was used from 1939 to 1950
p99.jpg (48500 bytes) p100.jpg (49374 bytes) p98.jpg (93693 bytes) 74481231.jpg (77243 bytes) 75481235.jpg (62894 bytes)
Pepsi Pepsi Pepsi Pepsi Pepsi
Holland's  Holland's Look Collier's Collier's
2   1948 71
    1948 72
3 2 1948 73
5 15 1948 74
3 20 1948 75
p8.jpg (38528 bytes) p9.jpg (35354 bytes) p10.jpg (37428 bytes) p101.jpg (36147 bytes) 54491246.jpg (56568 bytes)
Pepsi Pepsi Pepsi Pepsi Pepsi
Saturday Evening Post Saturday Evening Post Life Ebony Collier's
7 30 1949 50
4 9 1949 51
    1949 52
8   1949 53
5 21 1949 54
55491247.jpg (56401 bytes)
Pepsi
Collier's
 7 23 1949 55
       
       
       
       
p77.jpg (61398 bytes)
Pepsi
Life
7 11 1951 32
       
       
       
       
p78.jpg (69085 bytes)
Pepsi
Look
7 29 1952 38
       
       
       
       
c27.jpg (43037 bytes) c31.jpg (47806 bytes) c29.jpg (40274 bytes) c30.jpg (47502 bytes) c32.jpg (41204 bytes)
Pepsi Pepsi Pepsi Pepsi Pepsi
Look Life Ladies' Home Companion Ladies' Home Companion  Ladies' Home Journal
6 2 1953 26
10 26 1953 27
7   1953 28
6   1953 29
4   1953 30
c28.jpg (39803 bytes) p11.jpg (50108 bytes) c97.jpg (48333 bytes)
Pepsi Pepsi Pepsi
Look Look
5 5 1953 31
12   1953 32
8 25 1953 33
       
       

COLLECTOR
BULLET

 "THE LIGHT REFRESHMENT" Theme was used in 1953
c34.jpg (46192 bytes) c37.jpg (42993 bytes) c36.jpg (42351 bytes) c38.jpg (56031 bytes) c35.jpg (50145 bytes)
Pepsi Pepsi Pepsi Pepsi Pepsi
Look Look Life Look Woman's Companion
10 5 1954 30
5 4 1954 31
4 26 1954 32
2 9 1954 33
9   1954 34
p13.jpg (51871 bytes) c33.jpg (43428 bytes) p12.jpg (53044 bytes) 3854347.jpg (70728 bytes) 3954349.jpg (65333 bytes)
Pepsi Pepsi Pepsi Pepsi Pepsi
Look Life Boys' Life Life Life
7 13 1954 35
1 4 1954 36
6   1954 37
8 23 1954 38
6 28 1954 39

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